Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%.[1] The positive performance of Continue reading…
Immune Support is Most Sought Health Goal, Global Survey Finds
Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…
[Infographic] Opportunities for Well-being Start with Immune Health
Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…
Research Shows Growth Opportunities in Immune Health Market
Percentage of consumers around the world who say they are not at all worried about their health.[1] For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded women, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…
An Under-Served Market: Sports Nutrition for Healthy Aging
It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…
[Infographic] The Evolving Sports Nutrition Market
The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
6 Insights into the Children’s Beverage Market
According to research, children are underserved by beverage markets. How can manufacturers close this “innovation gap” in the children’s beverage market? Here are six insights into the market including ideas on how to reach this growing consumer base. 1. The global beverage market is booming and kids are becoming a focus. The global beverage market Continue reading…
Top Trends For Healthy Kids Beverages
With more parents invested in their children’s diet, functional ingredients are quickly becoming a go-to source for healthy kids beverages. Why? Healthy kids beverages that offer added benefits can be a easy and accessible format for on-the-go families. The challenge? Healthy beverages can be hard to find, as many are loaded with “no-no” ingredients like Continue reading…
New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application
The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, a natural immune health ingredient, is a promising strategy for reducing the severity and impact Continue reading…
Innovation Opportunities In Functional Beverages
Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…