In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…
Immune-supporting Food and Beverage Launches Help Meet Increased Demand
It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…
Products with Wellmune? Application and Delivery Examples
During uncertain times like this, the search for staying our healthiest is ever growing. More people are looking brands to create nutritional foods, beverages and supplements that can help support their immune health. Quality and effective immune health products start with functional ingredients backed by clinical research. With more consumers looking to support their immune Continue reading…
Enhancing the Performance of Functional Beverages
Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…
Immune Support is Most Sought Health Goal, Global Survey Finds
Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…
[Infographic] Opportunities for Well-being Start with Immune Health
Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…
Research Shows Growth Opportunities in Immune Health Market
For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being a priority, consumers are looking for products that can actively improve it. Consumer engagement is rooted in Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded woman, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…
An Under-Served Market: Sports Nutrition for Healthy Aging
It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…
[Infographic] The Evolving Sports Nutrition Market
The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
6 Insights into the Children’s Beverage Market
According to research, children are underserved by beverage markets. How can manufacturers close this “innovation gap” in the children’s beverage market? Here are six insights into the market including ideas on how to reach this growing consumer base. 1. The global beverage market is booming and kids are becoming a focus. The global beverage Continue reading…