The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
6 Insights into the Children’s Beverage Market
According to research, children are underserved by beverage markets. How can manufacturers close this “innovation gap” in the children’s beverage market? Here are six insights into the market including ideas on how to reach this growing consumer base. 1. The global beverage market is booming and kids are becoming a focus. The global beverage market Continue reading…
Top Trends For Healthy Kids Beverages
With more parents invested in their children’s diet, functional ingredients are quickly becoming a go-to source for healthy kids beverages. Why? Healthy kids beverages that offer added benefits can be a easy and accessible format for on-the-go families. The challenge? Healthy beverages can be hard to find, as many are loaded with “no-no” ingredients like Continue reading…
New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application
The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, a natural immune health ingredient, is a promising strategy for reducing the severity and impact Continue reading…
Innovation Opportunities In Functional Beverages
Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…
Meet Consumer Trends with Innovative Beverage Concepts
Today’s consumers expect more out of manufacturers when it comes to beverage innovation. Consumers want functional beverages that offer targeted nutrition. This evolved approach to health and wellness is growing the functional beverage market. In fact, the market is estimated at $256 billion globally and is expected to grow at a rate of 5.3 percent Continue reading…
4 Trends That Are Shaking Up Functional Beverages
A Coke and a smile used to be all a beverage company needed to power profits. But a funny thing happened on the way to shareholder value: consumers have recently decided that carbonated sugar water doesn’t please their palates like it once did. Why? Because drinks are no longer just about tasting good or merely Continue reading…
New Sports Drink with Wellmune Supports Immune Health and Athletic Endurance
Optimum Nutrition (ON), a leading sports nutrition manufacturer based in the U.S., launched Gold Standard BCAA Train + Recover, a new line of intra-workout drink mixes. The line is formulated with 250 mg of Wellmune®, a natural ingredient clinically proven to help strengthen the immune system. “This product is the new Gold Standard for Intra-Workout support,” Continue reading…
First Dairy Products with Wellmune Launched in China
New Hope Dairy Introduces Two Children’s RTD Milk Beverages New Hope Dairy Holding Co., Ltd, a leading milk manufacturer in China, has launched two new ready-to-drink, dairy-based milk beverages featuring essential nutrients and Wellmune®. The first of its kind in China, the beverages help parents support children’s energy and brain development while providing clinically proven Continue reading…
Products Featuring Wellmune Receive Industry Best and Innovation Awards
The month of October has been busy and exciting time for our customers and products featuring Wellmune®. We are thrilled to announce that three products have been awarded honors for creating innovative products dedicated to improving the immune health of the people globally. The awards include: ImmuneStix™: 2015 SupplySide Editor’s Choice Award for Specialty Food Continue reading…
Immune Boosting Chocolate Sachet for Children Combines Wellmune with Prebiotics and Probiotics
Wellmune, a clinically proven immune boosting super fiber, is a key ingredient in Healthmune+ Junior, a newly launched sachet that contains blended prebiotic and probiotic with coca powder. This delicious product is the first from the Malaysia-based Eu Yan Sang developed specifically to support immune function and overall health of children age one and older. Continue reading…