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[Infographic] Opportunities for Well-being Start with Immune Health

Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…

Research Shows Growth Opportunities in Immune Health Market

Percentage of consumers around the world who say they are not at all worried about their health.[1] For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being Continue reading…

An Under-Served Market: Sports Nutrition for Healthy Aging

It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…

New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application

The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, a natural immune health ingredient, is a promising strategy for reducing the severity and impact Continue reading…

Innovation Opportunities In Functional Beverages

Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…

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