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Insights, Trends, News, and Research. 

Our passion for helping people be well and stay well keeps us dedicated to providing the latest Wellmune® news, market and industry trends, research, and immune health information.

How can Wellmune®, a yeast beta glucan, support upper respiratory tract infections?

Today, there is substantial global concern over public health due to foreign challenges such as viruses. While a healthy immune system is our best defense against illness, it is also the foundation of overall wellness. Immune health enhances quality of life for people of every age and in every need state, which is one of Continue reading…

Enhancing the Performance of Functional Beverages

Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is  forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%.[1] The positive performance of Continue reading…

Immune Support is Most Sought Health Goal, Global Survey Finds

Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…

[Infographic] Opportunities for Well-being Start with Immune Health

Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…

Research Shows Growth Opportunities in Immune Health Market

For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being a priority, consumers are looking for products that can actively improve it. Consumer engagement is rooted in Continue reading…

An Under-Served Market: Sports Nutrition for Healthy Aging

It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…

The Beverage Innovation Age Gap – How Functional Ingredients Can Close It

  The global beverage market is booming. It currently has an estimated value of nearly $850 billion, with the market expected to grow by 12% and predicted to surpass $1 trillion in value by 2022.[1] And with a large marketing, comes opportunity for beverage innovation. The category includes carbonated soft drinks, functional beverages, sports drinks, fruit Continue reading…

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