It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…
Products with Wellmune? Application and Delivery Examples
During uncertain times like this, the search for staying our healthiest is ever growing. More people are looking brands to create nutritional foods, beverages and supplements that can help support their immune health. Consumers are increasingly turning to immune health products with multiple benefits to provide support with need states complementary to immune health, like Continue reading…
The Fast-Growing Functional Food Market
Today’s global functional food and beverage market is a fast-growing category and is valued at $253 billion. Food now stands alongside beverages and supplements as key delivery system for functional ingredients. In fact, 30% of people consume functional foods at least once per week.[1] For manufacturers, it’s important to understand the reasons why consumers turn Continue reading…
Added Functionality in Foods
Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…