In the last year, global sales of functional/fortified foods topped $175B USD, and four in ten consumers worldwide say they have increased their use of functional foods and beverages. With 60% of global consumers citing immune health as their top reason for purchasing healthy lifestyle products, demand for categories like functional foods with immune health Continue reading…
Top Dietary Supplement Delivery Formats for Immune Health
What are the top dietary supplement delivery formats? Growth in today’s vitamin and dietary supplement market highlights an increase consumer focus on health, wellness and immunity. As proof, Innova reports that immune health was the number one claim in global supplements development in 2020, with 30% of total supplement launches carrying an immune health claim. Continue reading…
How to Create the Best Dietary Supplements for the Immune System
Searches for the best dietary supplements immune health are on the rise, but some scrutiny around dietary supplements is prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work. And if they do, they can do more harm than Continue reading…
How the Immune Health Dietary Supplements Market is Changing
As consumers continue to deepen their understanding of the importance of immune health on overall wellbeing, the global immune health supplements market highlights growing demand. According to a 2021 joint FMCG Gurus-Kerry webinar, 75% of global consumers say that they are making greater attempts to lead a healthy lifestyle, and that they recognize that all Continue reading…
[Infographics] Trends in Regional Immune Health Beverage Markets
The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Regionally, the market is expanding rapidly as well, driven by consumers’ growing awareness of immune health, and demand for products, like foods, beverages, and supplements that support it. Clearly, people are feeling the impact Continue reading…
Four in Ten Consumers Have Bought More Functional Products During Pandemic, Survey Shows
More than four in ten consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically demonstrated immune health ingredient Wellmune®, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on Continue reading…
What’s Behind the Evolving Demand for Immune Health in Europe?
Interest in Immune health is on the rise, especially in light of the global pandemic. Yet this demand for immune health is not new – it is very much a case of evolution rather than revolution. In recent years consumers have made the switch from reactively to proactively approaching their health and wellness by seeking Continue reading…
[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?
While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…
Inspiring a Healthy Lifestyle with Fitness and Immune Health
Health and fitness are essential to both achieving performance goals and maintaining a high quality of life. From competitive athletes to the recreationally active, supporting our immune health through diet and exercise helps keep the body strong and helps maintain activity levels, especially as we age or face other challenges. One important way athletes are Continue reading…
Immune Health Demands Continue to Grow In Asia
It goes without saying that concern about the risks from foreign challenges such as viruses has never been higher. However, even before the current crisis, immunity was a major concern for consumers in Asia. Immune support is in high demand in Asia. Last year, Wellmune® conducted consumer research showing that demand for immune health Continue reading…
[Infographic] Why Are People Taking Dietary Supplements?
In today’s challenging health landscape, immune health is more important than ever. Consumers around the world are looking for ways to support their health not only through proven habits such as exercise, sleep, and diet, but also with dietary supplements. Market insights. Although the immune health dietary supplements market trends show strong growth, it Continue reading…
Immune Support is Most Sought Health Goal, Global Survey Finds
Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…