The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Regionally, the market is expanding rapidly as well, driven by consumers’ growing awareness of immune health, and demand for products, like foods, beverages, and supplements that support it. Clearly, people are feeling the impact Continue reading…
Four in Ten Consumers Have Bought More Functional Products During Pandemic, Survey Shows
More than four in ten consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically proven immune health ingredient Wellmune®, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on Continue reading…
What’s Behind the Evolving Demand for Immune Health in Europe?
Interest in Immune health is on the rise, especially in light of the global pandemic. Yet this demand for immune health is not new – it is very much a case of evolution rather than revolution. In recent years consumers have made the switch from reactively to proactively approaching their health and wellness by seeking Continue reading…
[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?
While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…
Inspiring a Healthy Lifestyle with Fitness and Immune Health
Health and fitness are essential to both achieving performance goals and maintaining a high quality of life. From competitive athletes to the recreationally active, supporting our immune health through diet and exercise helps keep the body strong and helps maintain activity levels, especially as we age or face other challenges. One important way athletes are Continue reading…
How the Immune Health Dietary Supplements Market is Changing
It’s more clear than ever that people are now thinking differently about their wellness. From older adults who were impacted in disproportionately larger numbers by the recent global pandemic to younger age groups who may not have felt its effects as directly, staying healthy is a top concern across all age groups. Prior to the Continue reading…
Immune Health Demands Continue to Grow In Asia
It goes without saying that concern about the risks from foreign challenges such as viruses has never been higher. However, even before the current crisis, immunity was a major concern for consumers in Asia. Immune support is in high demand in Asia. Last year, Wellmune® conducted consumer research showing that demand for immune health Continue reading…
[Infographic] Why Are People Taking Dietary Supplements?
In today’s challenging health landscape, immune health is more important than ever. Consumers around the world are looking for ways to support their health not only through proven habits such as exercise, sleep, and diet, but also with dietary supplements. Market insights. Although the immune health dietary supplements market trends show strong growth, it Continue reading…
Immune Support is Most Sought Health Goal, Global Survey Finds
Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…
[Infographic] Opportunities for Well-being Start with Immune Health
Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…
Research Shows Growth Opportunities in Immune Health Market
For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products, especially those with multiple healthful benefits, that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being a priority, consumers are looking for products that can actively improve Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded woman, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…