[INFOGRAPHIC] Top Trends For Healthy Kids Drinks
With more parents invested in their children’s diet, functional beverages and healthy drinks for kids are quickly becoming a go-to source for helping kids be well and stay well. While parents are sensitive to their children’s preferences, they remain the key decision makers when it comes to buying a product. So, as beverage manufacturers look for ways to create healthy, fortified beverages, it is crucial to understand why parents buy one product over another.
What do parents what?
The real opportunity here is to help parents get the health benefits they want most for their kids by creating a healthy beverage that is formulated with safe, effective and clinically proven nutritional ingredients. That is because healthy drinks for kids that offer added (and targeted) health benefits can be a convenient and accessible format for on-the-go families.
The challenge and opportunity
While the opportunity is clear, healthy beverages can be hard to find. Mainly because many are loaded with “no-no” ingredients like sugar.
And because parents are turning to nutrition labels as a resource for understanding the health benefits of a product, formulating a beverage with natural functional ingredients that offer clinically proven health benefits will provide the nutritional benefits consumers are hoping to see in a product.
What type of beverages to parents want most for their kids? Download our white paper to learn more.
Grab more insights
What exactly are consumers looking for in a healthy kids’ beverage? Click on the infographic below to get a few quick insights about what parents are looking at when they read those nutrition labels and what health benefits they want most for their kids.
Digest more with our related resources:
- Download the white paper, “Closing the innovation Gap in Kids Beverages” for a full look at the kids beverage market.
- Learn more about the clinical research that supports Wellmune’s ability to help keep kids healthy.
- How have other beverage manufacturers used Wellmune to create a successful immune health beverage for children? Check out our innovation story about Nurture – the fruity water for kids.