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Four in Ten Consumers Have Bought More Functional Products During Pandemic, Survey Shows

More than four in ten consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically proven immune health ingredient Wellmune®, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on Continue reading…

[Infographic] Meeting Consumer Demand for Multi-Benefit Immune Health Products

Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%, according to research reported by Mintel.[1] While immune health products have grown as a category, ingredients that provide multiple benefits that complement immune function are attracting particular interest. Although demand is clear, manufacturers are facing their Continue reading…

Building Quality Immune Health Products with Research Supported Ingredients

Interest in maintaining immune health has been steadily rising, even before the pandemic. Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%. For vitamins and dietary supplements with immune health claims, the figure was 13.6%.1 Consumers are taking a self-care approach to their health and Continue reading…

Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging

In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…

[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?

While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…

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