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Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging

In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…

[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?

While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…

Immune-supporting Food and Beverage Launches Help Meet Increased Demand

It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…

Immune Health Demands Continue to Grow In Asia

It goes without saying that concern about the risks from foreign challenges such as viruses has never been higher. However, even before the current crisis, immunity was a major concern for consumers in Asia.   Immune support is in high demand in Asia. Last year, Wellmune® conducted consumer research showing that demand for immune health Continue reading…

Scientific Review Highlights Beta Glucans’ Immune Health Benefits

A scientific review of the role of beta glucans in immune health has highlighted their benefits for groups of healthy populations that have increased risk of respiratory infections. There is growing evidence that supplementing with beta glucans from yeast and fungi can support the body’s natural defenses. The review, published in the Molecular Nutrition & Continue reading…

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