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Seen One Beta Glucan, Seen Them All?

You hear a lot now about how beta glucans are great for supporting immune health. And that’s true, but only to a point. It is a generalization, as some beta glucans are shown to support immune health, but not all. The specific source organism (e.g., strain of yeast) of a particular beta glucan makes all Continue reading…

Study Reveals Structural Differences Between Beta Glucans

Research has revealed that immune health ingredient Wellmune® has a unique chemical structure, meaning that the many studies on its benefits cannot be applied to other beta glucans. Multiple biological activities have been attributed to beta glucans, including immunomodulatory effects. However, not all beta glucans affect immune activity, with such benefits depending on their chemical Continue reading…

What Makes a Quality Immune Health Dietary Supplement?

Market trends are reflecting a call for more quality immune health dietary supplements. With six in ten (58%) of global consumers surveyed by Kerry, the makers of Wellmune®, citing immune health as their top reason for purchasing healthy lifestyle products, the concept of ‘food as medicine’ is gaining traction, and is obscuring the boundaries between Continue reading…

Scientific Claims Key to Standing Out in Crowded Supplement Markets

Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…

How the Immune Health Dietary Supplements Market is Changing

As consumers continue to deepen their understanding of the importance of immune health on overall wellbeing, the global immune health supplements market highlights growing demand. According to a 2021 joint FMCG Gurus-Kerry webinar, 75% of global consumers say that they are making greater attempts to lead a healthy lifestyle, and that they recognize that all Continue reading…

[Infographics] Trends in Regional Immune Health Beverage Markets

The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Regionally, the market is expanding rapidly as well, driven by consumers’ growing awareness of immune health, and demand for products, like foods, beverages, and supplements that support it. Clearly, people are feeling the impact Continue reading…

Boosting vs. Supporting Your Immune System. What’s the Difference?

When it comes to the immune system, it seems the term ‘boost’ is everywhere. Articles cascade across the internet. Commercials beckon, asking the questions “Can you really ‘boost’ your immune system?” “What foods or beverages can help you ‘boost’ your immune system?” And the list goes on. But what does ‘boost’ really mean? And is Continue reading…

[Infographic] Meeting Consumer Demand for Multi-Benefit Immune Health Products

Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%, according to research reported by Mintel.[1] While immune health products have grown as a category, ingredients that provide multiple benefits that complement immune function are attracting particular interest. Although demand is clear, manufacturers are facing their Continue reading…

10 Questions to Help Evaluate an Immune Health Ingredient

Consumer demand for immune health benefits from functional food, beverages and supplements continues to grow. Although interest in immune health products has accelerated recently, it has been rising steadily. Over the last several years, Mintel reports that global food and drink launches with immune health claims saw a CAGR of 8.2%, and for vitamins and Continue reading…

Nutritional Products: Are Multiple Benefits Better Than One?

Our immune systems face challenges daily. From the stress of everyday living to the impact of not getting enough sleep, effects on immune health can be felt in many ways. Interest in maintaining overall health with natural ingredients like elderberry, ashwagandha and turmeric to support need states directly related to immune health continues to soar. Continue reading…

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