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Four Ways to Create a Successful Supplement

Scrutiny around vitamins and supplements are prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work, and, if they do, they can do more harm than good. The challenge here is that, often, what makes the most noise is Continue reading…

The Top Benefits & Formats in Supplements Today

Today’s vitamin and dietary supplement market is thriving because of an increase consumer focus on health and wellness. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022.[1] Within the category, dietary supplements containing value-added functional ingredients are disrupting the market and offer manufacturers the Continue reading…

New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application

The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, a natural immune health ingredient, is a promising strategy for reducing the severity and impact Continue reading…

Added Functionality in Foods

Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…

Innovation Opportunities In Functional Beverages

Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…

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