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Finding the Right Niche in Today’s Functional Beverage Market

The functional beverage market is growing in often-surprising ways, mirroring trends we’re seeing in the overall beverage market. A recent joint FMCG Gurus – Kerry webinar notes that consumers recognize that diets and lifestyles may contribute to the risk of long-term health problems, and are taking proactive steps to address this. Consumers are making changes Continue reading…

[Infographic] Growing Demand for Immune Health Beverages

Around the world, consumers are looking for trusted sources of immune support that fit with their daily routines and help them achieve their health goals. Functional beverages are a growing category in this space, with consumers increasingly turning to innovative formats to meet their demands for immune support. In a sign of continued growth, Euromonitor Continue reading…

Products with Wellmune? Application and Delivery Examples

During uncertain times like this, the search for staying our healthiest is ever growing. More people are looking brands to create nutritional foods, beverages and supplements that can help support their immune health. Consumers are increasingly turning to immune health products with multiple benefits to provide support with need states complementary to immune health, like Continue reading…

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