Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…
Research Shows Growth Opportunities in Immune Health Market
Percentage of consumers around the world who say they are not at all worried about their health.[1] For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded women, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…
An Under-Served Market: Sports Nutrition for Healthy Aging
It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…
[Infographic] The Evolving Sports Nutrition Market
The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
Four Ways to Create a Successful Supplement
Scrutiny around vitamins and supplements are prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work, and, if they do, they can do more harm than good. The challenge here is that, often, what makes the most noise is Continue reading…
The Top Benefits & Formats in Supplements Today
Today’s vitamin and dietary supplement market is thriving because of an increase consumer focus on health and wellness. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022.[1] Within the category, dietary supplements containing value-added functional ingredients are disrupting the market and offer manufacturers the Continue reading…
Dietary Supplements & Functional Foods: Blurring Lines
Functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically increased the choices available to consumers and made functional foods and beverages Continue reading…
OLLY Launches New Children’s Gummy Vitamin with Wellmune for Immune Support
OLLY™, an innovative and fast-growing nutrition company in the U.S., has launched a new children’s gummy vitamin featuring Wellmune®, a natural immune health ingredient. The new product, OLLY Kids Mighty Immunity, combines the clinically-proven immune support of Wellmune along with acerola cherry, elderberry, and zinc. “We know immune support is critical for keeping children and Continue reading…
Products Featuring Wellmune Receive Industry Best and Innovation Awards
The month of October has been busy and exciting time for our customers and products featuring Wellmune®. We are thrilled to announce that three products have been awarded honors for creating innovative products dedicated to improving the immune health of the people globally. The awards include: ImmuneStix™: 2015 SupplySide Editor’s Choice Award for Specialty Food Continue reading…
Natrol Launches Probiotic Combined with Immune Boosting Ingredient Wellmune
Natrol, Inc., a global leader in the nutrition industry, has introduced Probiotic Defense+, the first dietary supplement to combine the digestive health benefits of a probiotic and the systemic immune health support of Wellmune®. With Probiotic Defense+, consumers can proactively strengthen their body’s defenses naturally. Immune health is a growing priority among health-minded consumers. According Continue reading…