The global sports nutrition market is growing. In 2019, it was worth $17 billion, and is forecast to reach $21 billion by 2023 . Growth is fueled by a widening customer base that now includes not only professional athletes and bodybuilders, but also women, older adults, casual gym-goers, and weekend warriors. Add in bicyclists and Continue reading…
Five Sports Nutrition Trends
Sports nutrition was once a niche category – the exclusive domain of elite athletes and bodybuilders. Not anymore. Today’s sports nutrition trends show a consumer is more likely to be a casual gym-goer downing an isotonic beverage after a brief weekly work-out. This mainstreaming process has driven phenomenal growth in the category. Between 2004 and Continue reading…
Four Ways to Create a Successful Supplement
Scrutiny around vitamins and supplements are prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work, and, if they do, they can do more harm than good. The challenge here is that, often, what makes the most noise is Continue reading…
The Top Benefits & Formats in Supplements Today
Today’s vitamin and dietary supplement market is thriving because of an increase consumer focus on health and wellness. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022.[1] Within the category, dietary supplements containing value-added functional ingredients are disrupting the market and offer manufacturers the Continue reading…
Dietary Supplements & Functional Foods: Blurring Lines
Functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically increased the choices available to consumers and made functional foods and beverages Continue reading…
OLLY Launches New Children’s Gummy Vitamin with Wellmune for Immune Support
OLLY™, an innovative and fast-growing nutrition company in the U.S., has launched a new children’s gummy vitamin featuring Wellmune®, a natural immune health ingredient. The new product, OLLY Kids Mighty Immunity, combines the clinically-proven immune support of Wellmune along with acerola cherry, elderberry, and zinc. “We know immune support is critical for keeping children and Continue reading…
Products Featuring Wellmune Receive Industry Best and Innovation Awards
The month of October has been busy and exciting time for our customers and products featuring Wellmune®. We are thrilled to announce that three products have been awarded honors for creating innovative products dedicated to improving the immune health of the people globally. The awards include: ImmuneStix™: 2015 SupplySide Editor’s Choice Award for Specialty Food Continue reading…
Natrol Launches Probiotic Combined with Immune Boosting Ingredient Wellmune
Natrol, Inc., a global leader in the nutrition industry, has introduced Probiotic Defense+, the first dietary supplement to combine the digestive health benefits of a probiotic and the systemic immune health support of Wellmune®. With Probiotic Defense+, consumers can proactively strengthen their body’s defenses naturally. Immune health is a growing priority among health-minded consumers. According Continue reading…
Immune Boosting Chocolate Sachet for Children Combines Wellmune with Prebiotics and Probiotics
Wellmune, a clinically proven immune boosting super fiber, is a key ingredient in Healthmune+ Junior, a newly launched sachet that contains blended prebiotic and probiotic with coca powder. This delicious product is the first from the Malaysia-based Eu Yan Sang developed specifically to support immune function and overall health of children age one and older. Continue reading…
New Natural Factors Formulation Adds Wellmune to the Whole Earth & Sea Product Line
Wellmune®, the clinically proven immune health booster, is a key ingredient in the newly launched Whole Earth & Sea® Pure Food Super Mushroom from Natural Factors, a premier natural health product manufacturer. For consumers looking to promote their health and wellness, this new product enhances key immune functions to help maintain healthy energy levels, stay Continue reading…
First Endurance Launches Multivitamin Focused on Recovery and Endurance
Wellmune®, the clinically proven immune health ingredient, has been selected to be part of First Endurance’s new MultiV-Pro multivitamin. The new supplement is specially formulated to improve hard training athletes’ performance goals while supporting their health and recovery progress. Traditionally, elite athletes have often relied on products that focus on muscle building and fuel endurance. Continue reading…
Emergen-C Immune+ with Wellmune takes Top Spot in Delicious Living’s 2015 Supplement Awards
Delicious Living magazine has honored Emergen-C Immune+ as the winner of the best immune boosting supplement in its “2015 Delicious Living Supplement Awards.” Wellmune, a key ingredient in the Emergen-C Immune+’s proprietary complex, is a key part of what Delicious Living hails a “wildly popular immune boosting Vitamin C supplement [that] now comes with our Continue reading…