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Scientific Claims Key to Standing Out in Crowded Supplement Markets

Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…

Products with Wellmune? Application and Delivery Examples

During uncertain times like this, the search for staying our healthiest is ever growing. More people are looking brands to create nutritional foods, beverages and supplements that can help support their immune health. Consumers are increasingly turning to immune health products with multiple benefits to provide support with need states complementary to immune health, like Continue reading…

How to Create the Best Dietary Supplements for the Immune System

Searches for the best dietary supplements for the immune system are on the rise, but some scrutiny around dietary supplements is prevalent in mainstream media. Often, the argument is that people consuming a well-rounded diet don’t need dietary intervention from supplements or that supplements don’t actually work. And if they do, they can do more Continue reading…

Top Dietary Supplement Delivery Formats for Immune Health

What are the top dietary supplement delivery formats? Looking at today’s vitamin and dietary supplement market highlights an increase consumer focus on health, wellness and immunity. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022. Within the category, dietary supplements containing value-added functional ingredients Continue reading…

Dietary Supplements & Functional Foods: Blurring Lines

What’s the difference between dietary supplements vs. functional foods and beverages? Well, functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically Continue reading…

Emergen-C Immune+® with Wellmune®

In 2014, Alacer Corp. introduced four new flavors of its super-charged Emergen-C Immune+® dietary supplement, which provides immune support with key nutrients and a unique proprietary complex that features Wellmune®. As a key ingredient in the supplement’s proprietary complex, the Wellmune brand is featured on packages of the two new fizzy drink mixes (Super Orange Continue reading…

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