In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…
[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?
While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…
How the Immune Health Dietary Supplements Market is Changing
It’s more clear than ever that people are now thinking differently about their wellness. From older adults who were impacted in disproportionately larger numbers by the recent global pandemic to younger age groups who may not have felt its effects as directly, staying healthy is a top concern across all age groups. Prior to the Continue reading…
[Infographic] Why Are People Taking Dietary Supplements?
In today’s challenging health landscape, immune health is more important than ever. Consumers around the world are looking for ways to support their health not only through proven habits such as exercise, sleep, and diet, but also with dietary supplements. Market insights. Although the immune health dietary supplements market trends show strong growth, it Continue reading…
Scientific Claims Key to Standing Out in Crowded Supplement Markets
News Release: Scientific claims can help manufacturers create supplements consumers value, with nearly four in ten more likely to buy products backed by credible data, research has found. A report from Kerry, makers of immune health ingredient Wellmune®, notes that consumers of healthy lifestyle products have more choice than ever. It finds that the growing Continue reading…
Products with Wellmune? Application and Delivery Examples
During uncertain times like this, the search for staying our healthiest is ever growing. More people are looking brands to create nutritional foods, beverages and supplements that can help support their immune health. Quality and effective immune health products start with functional ingredients backed by clinical research. With more consumers looking to support their immune Continue reading…
What Makes a Quality Immune Health Dietary Supplement?
Market trends are reflecting a call for more quality immune health dietary supplements. With 42% of consumers worldwide taking a proactive approach to their health and well-being the concept of ‘food as medicine’ is gaining traction, and is obscuring the boundaries between food, functional food and beverage and supplements. People are being proactive about their Continue reading…
Immune Support is Most Sought Health Goal, Global Survey Finds
Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…
[Infographic] Opportunities for Well-being Start with Immune Health
Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…
Research Shows Growth Opportunities in Immune Health Market
For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being a priority, consumers are looking for products that can actively improve it. Consumer engagement is rooted in Continue reading…
Overlooked Opportunity: Sports Nutrition for Women
If you’re a health and fitness-minded woman, whether or not you’re a serious athlete, nutrition is never far from mind. A myriad of diets and lifestyles are available, seemingly targeted at women striving to balance what they eat with the calorie burn of their workout. But in the quest to eat ‘right’ to ensure performance, Continue reading…
An Under-Served Market: Sports Nutrition for Healthy Aging
It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…