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Meet Consumer Trends with Innovative Beverage Concepts

Today’s consumers expect more out of manufacturers when it comes to beverage innovation. Consumers want functional beverages that offer targeted nutrition.

This evolved approach to health and wellness is growing the functional beverage market. In fact, the market is estimated at $256 billion globally and is expected to grow at a rate of 5.3 percent through 2021.Beverage manufacturers that leverage consumer insights to develop innovative beverage concepts with targeted benefits will be poised to capture additional market share.

But what benefits are consumers looking for, and where are the innovation opportunities that align with today’s trends?

Download our infographic for highlights of these trends and a snapshot of what to look for in immune health ingredients for functional beverages.


For more insights and information about how to address today’s functional beverage trends, download our beverage innovation white paper, “Capitalizing on Today’s Beverage Trends: Naturally Functional with Targeted Benefits.”


1: Euromonitor International, August 2017

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