Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…
Insights, Trends, News, and Research.
Our passion for helping people be well and stay well keeps us dedicated to providing the latest Wellmune® news, market and industry trends, research, and immune health information.
Finding the Right Niche in Today’s Functional Beverage Market
The functional beverage market is growing in often-surprising ways, mirroring trends we’re seeing in the overall beverage market. A recent joint FMCG Gurus – Kerry webinar notes that consumers recognize that diets and lifestyles may contribute to the risk of long-term health problems, and are taking proactive steps to address this. Consumers are making changes Continue reading…
How the Immune Health Dietary Supplements Market is Changing
As consumers continue to deepen their understanding of the importance of immune health on overall wellbeing, the global immune health supplements market highlights growing demand. According to a 2021 joint FMCG Gurus-Kerry webinar, 75% of global consumers say that they are making greater attempts to lead a healthy lifestyle, and that they recognize that all Continue reading…
[Infographics] Trends in Regional Immune Health Beverage Markets
The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. Regionally, the market is expanding rapidly as well, driven by consumers’ growing awareness of immune health, and demand for products, like foods, beverages, and supplements that support it. Clearly, people are feeling the impact Continue reading…
Four in Ten Consumers Have Bought More Functional Products During Pandemic, Survey Shows
More than four in ten consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically demonstrated immune health ingredient Wellmune®, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on Continue reading…
Rising Interest in Immune Health Influenced by Focus on Healthy Lifestyles
In the wake of the global pandemic, interest in wellness seems to have permanently deepened, a continuation of a shift toward healthier lifestyles that was already underway. FMCG Gurus reports that in some regions, nearly 80% of us have become more conscious of our overall health over the last year. The report adds that nearly Continue reading…
[Infographic] Growing Demand for Immune Health Beverages
Around the world, consumers are looking for trusted sources of immune support that fit with their daily routines and help them achieve their health goals. Functional beverages are a growing category in this space, with consumers increasingly turning to innovative formats to meet their demands for immune support. In a sign of continued growth, Euromonitor Continue reading…
Boosting vs. Supporting Your Immune System. What’s the Difference?
When it comes to the immune system, it seems the term ‘boost’ is everywhere. Articles cascade across the internet. Commercials beckon, asking the questions “Can you really ‘boost’ your immune system?” “What foods or beverages can help you ‘boost’ your immune system?” And the list goes on. But what does ‘boost’ really mean? And is Continue reading…
[Infographic] Meeting Consumer Demand for Multi-Benefit Immune Health Products
Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%, according to research reported by Mintel.[1] While immune health products have grown as a category, ingredients that provide multiple benefits that complement immune function are attracting particular interest. Although demand is clear, manufacturers are facing their Continue reading…
10 Questions to Help Evaluate an Immune Health Ingredient
Consumer demand for immune health benefits from functional food, beverages and supplements continues to grow. Although interest in immune health products has accelerated recently, it has been rising steadily. Over the last several years, Mintel reports that global food and drink launches with immune health claims saw a CAGR of 8.2%, and for vitamins and Continue reading…
Nutritional Products: Are Multiple Benefits Better Than One?
Our immune systems face challenges daily. From the stress of everyday living to the impact of not getting enough sleep, effects on immune health can be felt in many ways. Interest in maintaining overall health with natural ingredients like elderberry, ashwagandha and turmeric to support need states directly related to immune health continues to soar. Continue reading…
Building Quality Immune Health Products with Research Supported Ingredients
Interest in maintaining immune health has been steadily rising, even before the pandemic. Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%. For vitamins and dietary supplements with immune health claims, the figure was 13.6%.1 Consumers are taking a self-care approach to their health and Continue reading…