Today’s vitamin and dietary supplement market is thriving because of an increase consumer focus on health and wellness. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022.[1] Within the category, dietary supplements containing value-added functional ingredients are disrupting the market and offer manufacturers the Continue reading…
Insights, Trends, News, and Research.
Our passion for helping people be well and stay well keeps us dedicated to providing the latest Wellmune® news, market and industry trends, research, and immune health information.
Dietary Supplements & Functional Foods: Blurring Lines
Functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically increased the choices available to consumers and made functional foods and beverages Continue reading…
The Fast-Growing Functional Food Market
Today’s global functional food and beverage market is a fast-growing category and is valued at $253 billion. Food now stands alongside beverages and supplements as key delivery system for functional ingredients. In fact, 30% of people consume functional foods at least once per week.[1] For manufacturers, it’s important to understand the reasons why consumers turn Continue reading…
New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application
The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, a natural immune health ingredient, is a promising strategy for reducing the severity and impact Continue reading…
Added Functionality in Foods
Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…
Innovation Opportunities In Functional Beverages
Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…
Meet Consumer Trends with Innovative Beverage Concepts
Today’s consumers expect more out of manufacturers when it comes to beverage innovation. Consumers want functional beverages that offer targeted nutrition. This evolved approach to health and wellness is growing the functional beverage market. In fact, the market is estimated at $256 billion globally and is expected to grow at a rate of 5.3 percent Continue reading…
4 Trends That Are Shaking Up Functional Beverages
A Coke and a smile used to be all a beverage company needed to power profits. But a funny thing happened on the way to shareholder value: consumers have recently decided that carbonated sugar water doesn’t please their palates like it once did. Why? Because drinks are no longer just about tasting good or merely Continue reading…
Why are the Manufacturing Methods of Beta Glucans so Important?
High-quality beta glucans are supported by a well-developed understanding of an ingredient’s biological activity, its manufacturing processes, and the standardization practices that have been employed to ensure the ingredient is stable and efficacious. Donald Cox, Ph.D., Wellmune’s head of R&D, gives us his firsthand insights into what makes a quality immune health ingredient and why Continue reading…
What to Know about Beta Glucans for Immune Health Benefits
More consumers are looking for beta-glucan-fortified food, beverages and supplements to support their immune health. But what are the differences between beta glucans, sourced from cereal grains , mushroom and yeast? What makes a quality beta glucan? And how can it help differentiate your product? We’ve created a checklist that will answer these questions and Continue reading…
Seen One Beta Glucan, Seen Them All?
You hear a lot now about how beta glucans are great for supporting immune health. And that’s true, but only to a point. It is a generalization, as some beta glucans are proven to support immune health, but not all. The specific source organism (e.g., strain of yeast) of a particular beta glucan makes Continue reading…
Kerry’s Branded Functional Ingredients Exhibited at Expo West 2018
For the first time, GanedenBC30®, a market-leading probiotic, and Wellmune®, the natural immune-health ingredient, will be featured together at Natural Products Expo West on March 9-12, in Anaheim, California. Brought together by Kerry, the taste and nutrition company, the two branded ingredients provide natural product manufacturers the opportunity to meet growing consumer demand for Continue reading…