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Perspectivas, tendências, notícias e pesquisa. 

Nossa paixão por ajudar as pessoas a ficar bem e permanecer bem nos mantém dedicados a publicar o que há de mais recente em notícias sobre o Wellmune®, as tendências do mercado e do setor, pesquisas e informações sobre a saúde imunológica.

Seen One Beta Glucan, Seen Them All?

You hear a lot now about how beta glucans are great for supporting immune health. And that’s true, but only to a point. It is a generalization, as some beta glucans are shown to support immune health, but not all. The specific source organism (e.g., strain of yeast) of a particular beta glucan makes all Continue reading…

Study Reveals Structural Differences Between Beta Glucans

Research has revealed that immune health ingredient Wellmune® has a unique chemical structure, meaning that the many studies on its benefits cannot be applied to other beta glucans. Multiple biological activities have been attributed to beta glucans, including immunomodulatory effects. However, not all beta glucans affect immune activity, with such benefits depending on their chemical Continue reading…

Why are the Manufacturing Methods of Beta Glucans so Important?

High-quality beta glucans are supported by a well-developed understanding of an ingredient’s biological activity, its manufacturing processes, and the standardization practices that have been employed to ensure the ingredient is stable and efficacious. Donald Cox, Ph.D., Wellmune’s head of R&D, gives us his firsthand insights into what makes a quality immune health ingredient and why Continue reading…

Scientific Claims Key to Standing Out in Crowded Supplement Markets

Scientific claims can help manufacturers create supplements consumers value. Kerry’s 2021 global research shows that believability of claims and uniqueness of a product are important to consumers. As consumers become more aware of the multitude of benefits offered by a growing variety of products, clearly communicating an ingredient’s well-substantiated benefits is key to meeting demand. Continue reading…

Finding the Right Niche in Today’s Functional Beverage Market

The functional beverage market is growing in often-surprising ways, mirroring trends we’re seeing in the overall beverage market. A recent joint FMCG Gurus – Kerry webinar notes that consumers recognize that diets and lifestyles may contribute to the risk of long-term health problems, and are taking proactive steps to address this. Consumers are making changes Continue reading…

Four in Ten Consumers Have Bought More Functional Products During Pandemic, Survey Shows

More than four in ten consumers have increased their purchases of functional foods, beverages and supplements since the start of the pandemic, a major global survey has found. Kerry, the makers of clinically demonstrated immune health ingredient Wellmune®, surveyed 13,000 people across 16 countries to provide manufacturers with insights into the impact of COVID-19 on Continue reading…

[Infographic] Growing Demand for Immune Health Beverages

Around the world, consumers are looking for trusted sources of immune support that fit with their daily routines and help them achieve their health goals. Functional beverages are a growing category in this space, with consumers increasingly turning to innovative formats to meet their demands for immune support. In a sign of continued growth, Euromonitor Continue reading…

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