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10 Questions to Help Evaluate an Immune Health Ingredient

Consumer demand for immune health benefits from functional food, beverages and supplements continues to grow. Although interest in immune health products has accelerated recently, it has been rising steadily. Over the last several years, Mintel reports that global food and drink launches with immune health claims saw a CAGR of 8.2%, and for vitamins and Continue reading…

Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging

In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…

What’s Behind the Evolving Demand for Immune Health in Europe?

Interest in Immune health is on the rise, especially in light of the global pandemic. Yet this demand for immune health is not new – it is very much a case of evolution rather than revolution. In recent years consumers have made the switch from reactively to proactively approaching their health and wellness by seeking Continue reading…

[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?

While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…

Why is Science Key to Immune Health Product Success?

Interest in immune health as an essential component of overall wellness continues to grow, with as many as eight in ten (77%) consumers indicating that they will make greater attempts to stay healthier in the future. At the same time, consumers face an increasingly wider variety of product choices, as launches of food and drink Continue reading…

The Importance of Research on Ingredients for Immune Health

  Sonja Nodland, Kerry ProActive Health Principal Scientist, provides further insight into questions on the role of nutrition in immune system functioning, and the importance of research on immune health ingredients that may be best suited to support our overall health and wellness, raised in Kerry’s webcast titled “On the Horizon”, with Professor Damien McLoughlin, Continue reading…

Scientific Claims Key to Standing Out in Crowded Supplement Markets

News Release: Scientific claims can help manufacturers create supplements consumers value, with nearly four in ten more likely to buy products backed by credible data, research has found. A report from Kerry, makers of immune health ingredient Wellmune®, notes that consumers of healthy lifestyle products have more choice than ever. It finds that the growing Continue reading…

What is a Yeast Beta Glucan? And How Does it Support Immunity?

When you’re considering ways to support your immune health, the options on the market are vast. From echinacea to zinc, the choices can be overwhelming—and often reflective of the latest trending health news. One trend—oat- and mushroom-derived beta glucans—has been associated with a myriad of health benefits, including lowering cholesterol and improving heart health—and in Continue reading…

What Makes a Quality Immune Health Dietary Supplement?

Market trends are reflecting a call for more quality immune health dietary supplements. With 42% of consumers worldwide taking a proactive approach to their health and well-being the concept of ‘food as medicine’ is gaining traction, and is obscuring the boundaries between food, functional food and beverage and supplements. People are being proactive about their Continue reading…

How Can Yeast Beta Glucans Help Improve General Immune Health?

Today, there is substantial global concern over public health due to foreign challenges such as viruses. While a healthy immune system is our best defense against illness, it is also the foundation of overall wellness. In addition to traditional methods of maintaining immune health, like washing hands frequently, getting enough sleep and eating a healthy Continue reading…

6 Insights into the Children’s Beverage Market

According to research, children are underserved by beverage markets. How can manufacturers close this “innovation gap” in the children’s beverage market? Here are six insights into the market including ideas on how to reach this growing consumer base.   1. The global beverage market is booming and kids are becoming a focus. The global beverage Continue reading…

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