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Perspectivas, tendências, notícias e pesquisa. 

Nossa paixão por ajudar as pessoas a ficar bem e permanecer bem nos mantém dedicados a publicar o que há de mais recente em notícias sobre o Wellmune®, as tendências do mercado e do setor, pesquisas e informações sobre a saúde imunológica.

The Beverage Innovation Age Gap – How Functional Ingredients Can Close It

  The global beverage market is booming. It currently has an estimated value of nearly $850 billion, with the market expected to grow by 12% and predicted to surpass $1 trillion in value by 2022. And with a large marketing, comes opportunity for beverage innovation. The category includes carbonated soft drinks, functional beverages, sports drinks, fruit Continue reading…

Top Dietary Supplement Delivery Formats for Immune Health

What are the top dietary supplement delivery formats? Looking at today’s vitamin and dietary supplement market highlights an increase consumer focus on health, wellness and immunity. As proof, the now booming market is valued at $106 billion and is expected to grow 3.1% globally through 2022. Within the category, dietary supplements containing value-added functional ingredients Continue reading…

Dietary Supplements & Functional Foods: Blurring Lines

What’s the difference between dietary supplements vs. functional foods and beverages? Well, functional foods and beverages are becoming more mainstream every year, with new products being launched that offer consumers a means of obtaining health benefits from the foods and beverages they consume daily. This growing industry, now valued at $253 billion globally, has dramatically Continue reading…

New Study With Wellmune® Further Supports the Ingredient’s Ability to Strengthen the Immune System in a Food or Beverage Application

The study also further validates the capacity of Wellmune baker’s yeast beta glucan to support the immune health of athletes. A newly published study in the Journal of Dietary Supplements confirms that the consumption of foods and beverages with Wellmune®, a natural immune health ingredient, is a promising strategy for reducing the severity and impact Continue reading…

Added Functionality in Foods

Today’s consumer is taking a hands-on approach to their health and turning to foods and beverages with added functionality to meet their individual goals. Consumers have long turned to supplements and functional beverages as a means of consuming health-enhancing ingredients, but are now utilizing foods as a key delivery system. In fact, of 85% of Continue reading…

Innovation Opportunities In Functional Beverages

Consumers have evolved their approach to achieving health and wellness goals by turning to functional foods and beverages that can deliver specific health benefits. In fact, 55% of consumers think that food or drinks can have the same or better health benefits as prescription medications.[1] Specifically,consumers are seeking immune health benefits from their functional beverages. Continue reading…

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