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Immune Health Demands Continue to Grow In Asia

It goes without saying that concern about the risks from foreign challenges such as viruses has never been higher. However, even before the current crisis, immunity was a major concern for consumers in Asia. Immune support is in high demand in Asia. Last year, Wellmune® conducted consumer research showing that demand for immune health products Continue reading…

What is a yeast beta glucan? And how does it support immunity?

When you’re considering ways to support your immune health, the options on the market are vast. From echinacea to zinc, the choices can be overwhelming—and often reflective of the latest trending health news. One trend—oat- and mushroom-derived beta glucans—has been associated with a myriad of health benefits, including lowering cholesterol and improving heart health—and in Continue reading…

Enhancing the Performance of Functional Beverages

Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…

Immune Support is Most Sought Health Goal, Global Survey Finds

Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…

[Infographic] Opportunities for Well-being Start with Immune Health

Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and Continue reading…

Research Shows Growth Opportunities in Immune Health Market

For manufacturers and brands, the immune health market is rich with opportunities for innovation. Products that speak to consumers’ almost universal desire to maintain their health are important for both manufacturers and for the consumer. With health being a priority, consumers are looking for products that can actively improve it. Consumer engagement is rooted in Continue reading…

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