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How the Immune Health Dietary Supplements Market is Changing

It’s more clear than ever  that people are now thinking differently about their wellness. From older adults who were impacted in disproportionately larger numbers by the recent global pandemic to younger age groups who may not have felt its effects as directly, staying healthy is a top concern across all age groups. Prior to the Continue reading…

Immune-supporting Food and Beverage Launches Help Meet Increased Demand

It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…

How May Yeast Beta Glucans Help Improve General Immune Health?

Today, there is substantial global concern over public health due to foreign challenges such as viruses. While a healthy immune system is our best defense against illness, it is also the foundation of overall wellness. Immune health enhances quality of life for people of every age and in every need state, which is one of Continue reading…

Enhancing the Performance of Functional Beverages

Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…

Immune Support is Most Sought Health Goal, Global Survey Finds

Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…

An Under-Served Market: Sports Nutrition for Healthy Aging

It’s well-known that lifestyle choices like following an anti-aging diet, maintaining a healthy weight, exercising regularly and minimizing stress are helping to extend life expectancy.[1] As health and longevity continue to improve, more older adults are taking an active role in maintaining fitness. These ‘active lifestylers’ range from casual gym-goers to participants in competitive events Continue reading…

What Makes a Quality Immune Health Product?

We spoke with Dr. Roger Clemens, an expert in nutrition, food science and toxicology and Kerry Health and Nutrition Institute adviser about what makes a quality immune health product. Here is what he had to say… What makes a quality immune health product? Simply put, research, efficacy, and safety are essential. More and more we see Continue reading…

Immunity in Every Part of Your Life – A Nutrition Expert’s Take

    Nobody likes to be sick, and it seems like everywhere we go there’s another threat to our wellbeing. Germ-laden door handles, sneeze-spewing coworkers, or the prolonged horror of waiting for our kid’s sick schoolmate to inevitably spread the illness to our own home. Yet, we don’t get sick that often. Yet, we don’t Continue reading…

New Sports Drink with Wellmune Supports Immune Health and Athletic Endurance

Optimum Nutrition (ON), a leading sports nutrition manufacturer based in the U.S., launched Gold Standard BCAA Train + Recover, a new line of intra-workout drink mixes. The line is formulated with 250 mg of Wellmune®, a natural ingredient clinically proven to help strengthen the immune system. “This product is the new Gold Standard for Intra-Workout support,” Continue reading…

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