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How the Immune Health Dietary Supplements Market is Changing

It’s more clear than ever  that people are now thinking differently about their wellness. From older adults who were impacted in disproportionately larger numbers by the recent global pandemic to younger age groups who may not have felt its effects as directly, staying healthy is a top concern across all age groups. Prior to the Continue reading…

Immune-supporting Food and Beverage Launches Help Meet Increased Demand

It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…

How May Yeast Beta Glucans Help Improve General Immune Health?

Today, there is substantial global concern over public health due to foreign challenges such as viruses. While a healthy immune system is our best defense against illness, it is also the foundation of overall wellness. Immune health enhances quality of life for people of every age and in every need state, which is one of Continue reading…

Enhancing the Performance of Functional Beverages

Consumption of functional beverages, drinks that contain perceived health benefits, is on the rise. The category represents a healthy segment of the market. Valued at $98.77 billion USD in 2019, the market is forecast to grow to $120.12 billion USD by 2024, with a compounded annual growth rate (CAGR) of 4.0%. The positive performance of Continue reading…

Immune Support is Most Sought Health Goal, Global Survey Finds

Immune system support is the most common reason for consumers to buy healthy lifestyle products, according to new global research. A survey by Wellmune®, a natural ingredient that is clinically proven to help strengthen the immune system, asked over 11,000 consumers in 14 global markets about their reasons for buying healthy lifestyle products.[1] They were Continue reading…

The Beverage Innovation Age Gap – How Functional Ingredients Can Close It

  The global beverage market is booming. It currently has an estimated value of nearly $850 billion, with the market expected to grow by 12% and predicted to surpass $1 trillion in value by 2022. And with a large marketing, comes opportunity for beverage innovation. The category includes carbonated soft drinks, functional beverages, sports drinks, fruit Continue reading…

What Makes a Quality Immune Health Product?

We spoke with Dr. Roger Clemens, an expert in nutrition, food science and toxicology and Kerry Health and Nutrition Institute adviser about what makes a quality immune health product. Here is what he had to say… What makes a quality immune health product? Simply put, research, efficacy, and safety are essential. More and more we see Continue reading…

Immunity in Every Part of Your Life – A Nutrition Expert’s Take

    Nobody likes to be sick, and it seems like everywhere we go there’s another threat to our wellbeing. Germ-laden door handles, sneeze-spewing coworkers, or the prolonged horror of waiting for our kid’s sick schoolmate to inevitably spread the illness to our own home. Yet, we don’t get sick that often. Yet, we don’t Continue reading…

OLLY Launches New Children’s Gummy Vitamin with Wellmune for Immune Support

OLLY™, an innovative and fast-growing nutrition company in the U.S., has launched a new children’s gummy vitamin featuring Wellmune®, a natural immune health ingredient. The new product, OLLY Kids Mighty Immunity, combines the clinically-proven immune support of Wellmune along with acerola cherry, elderberry, and zinc.  “We know immune support is critical for keeping children and Continue reading…

Study Finds Taking Wellmune Helps Keep Children Significantly Healthier

Wellmune®, the immune strengthening bakers yeast beta glucan used in food, beverages, and supplements, helps to keep children significantly healthier by decreasing episodes of common childhood illnesses and symptoms of illness such as upper respiratory tract infection symptoms (URTI), according to a new study conducted by H&J CRO International Inc., in Beijing. The study was Continue reading…

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