[Infographic] Opportunities for Well-being Start with Immune Health

Achieving holistic wellness begins with the immune system– our body’s defense against illness. Consumers understand this, and are increasingly turning to nutrition and healthy lifestyle products to support their immune health. According to new global research, nearly two thirds (63%) chose immune system support, ahead of bone and joint health, digestive health, improved energy, and heart health.

Purchase drivers for immune health products include:

• Doing their own research on the product’s ingredients and benefits
• Clear information on the label regarding efficacy
• Research or scientific data claims

Download our infographic to learn more about market opportunities, purchase behaviors, applications/product demands and consumer sentiment.

Digest more with our related resources:

• White Paper: Consumer research points to increased interest in immune health products
• Innovation Story: Protein-driven sports Nutrition Product Innovates with Immune Health Benefits
• Blog Post: Research Shows Growth Opportunities in Immune Health Market