Webinar: Immunity — The Next Big Thing in Sports Nutrition
The immune health opportunity in the sports nutrition segment was the focus of a new webinar hosted by Beverage Industry. A replay of the June 6, 2012 webinar is available here and will be archived for one year.
Protein, energy and recovery products have long dominated the $23 billion U.S. sports nutrition and weight loss market. But like any great athlete, the industry is looking for the next product that will improve performance. Strengthening the immune system may be the key to achieving the Olympic motto Citius, Altius, Fortius (Latin for “faster, higher, stronger”). Consider:
- Staying healthy is critical to effective training. Research shows that high intensity exercise temporarily weakens the immune system. Hard workouts can create an “open window” in your body’s defenses that may derail training programs and performance gains.
- Wellmune provides broad-based protection. Clinical research with marathoners, cyclists and others enduring high physical stress demonstrated how Wellmune can strengthen immune defenses before, during and after exercise.
- Wellmune reduces upper respiratory infection (URTI) symptoms. In multiple clinical studies, Wellmune reduced the incidence of URTI symptoms that commonly afflict distance runners and other athletes.
James S. Tonkin
Brian McFarlin, Ph.D., FACSM
Associate Professor of Exercise Physiology, Nutrition and Immunology
Department of Health and Human Performance
University of Houston
Don Cox, Ph.D.
Senior Vice President, Healthcare Research & Development