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[Infographic] Growing Demand for Immune Health Beverages

Around the world, consumers are looking for trusted sources of immune support that fit with their daily routines and help them achieve their health goals. Functional beverages are a growing category in this space, with consumers increasingly turning to innovative formats to meet their demands for immune support. In a sign of continued growth, Euromonitor Continue reading…

[Infographic] Meeting Consumer Demand for Multi-Benefit Immune Health Products

Between 2015 and 2020, global food and drink launches with immune health claims increased by a CAGR of 8.2%, according to research reported by Mintel.[1] While immune health products have grown as a category, ingredients that provide multiple benefits that complement immune function are attracting particular interest. Although demand is clear, manufacturers are facing their Continue reading…

Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging

In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…

[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?

While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…

Inspiring a Healthy Lifestyle with Fitness and Immune Health

Health and fitness are essential to both achieving performance goals and maintaining a high quality of life. From competitive athletes to the recreationally active, supporting our immune health through diet and exercise helps keep the body strong and helps maintain activity levels, especially as we age or face other challenges. One important way athletes are Continue reading…

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