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Scientific Support for Immune Health Ingredients Clarifies Mixed Messaging

In today’s health climate, consumers are increasingly conscious of their immune system as a critical component of their overall wellness. With access to more data from health professionals, regulatory agencies, internet searches, and sometimes anecdotal information from family and friends, consumers often receive conflicting information on the safety and efficacy of products touting immune health Continue reading…

[Infographic] What’s Driving Consumer Interest in Research Supported Immune Health Ingredients?

While interest in products that support immune health is stronger than ever, a multitude of products with varying claims is introducing market confusion. Yeast beta glucans, which represent some of the newest research supported immune health ingredients, can help provide manufacturers with formulation opportunities, and clarify consumer choice. Demand for immune health products is growing. Continue reading…

How the Immune Health Dietary Supplements Market is Changing

It’s more clear than ever  that people are now thinking differently about their wellness. From older adults who were impacted in disproportionately larger numbers by the recent global pandemic to younger age groups who may not have felt its effects as directly, staying healthy is a top concern across all age groups. Prior to the Continue reading…

Immune-supporting Food and Beverage Launches Help Meet Increased Demand

It’s no surprise that consumer interest in immune health continues to rise. Although recent trends show comfort food is being sought as an antidote to the discomfort of uncertain times, consumers are well aware of the role of diet has in maintaining good health. While balancing the need for comfort with the reassurance that a Continue reading…

[Infographic] Why Are People Taking Dietary Supplements?

In today’s challenging health landscape, immune health is more important than ever. Consumers around the world are looking for ways to support their health not only through proven habits such as exercise, sleep, and diet, but also with dietary supplements.   Market insights. Although the immune health dietary supplements market trends show strong growth, it Continue reading…

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