Leclerc Launches Praeventia Cookies with Wellmune WGP®
Saint-Augustin-de-Desmaures, March 1, 2010 – Following the introduction of its Praeventia cookies and bars, Groupe Biscuits Leclerc is continuing its food revolution with the launch of two new Praeventia cookies with Wellmune WGP®, an ingredient clinically proven to enhance key immune responses. Developed by the Research and Development team at Leclerc, an acknowledged food industry leader, Praeventia products are the latest in functional foods.
“We are proud to offer our customers two new innovative cookies sold under the Praeventia brand. The natural ingredient we’ve added to the cookies called Wellmune WGP® is a major drawing card for customers committed to eating well,” explains Frédéric Langlois, Vice President, Research and Development at Groupe Biscuits Leclerc Inc.
