Wellmune

Elaine Watson of Nutraingredients-USA.com caught up with Rich Mueller, Biothera healthcare group president, to discuss the challenges manufacturers face to support immune health claims. Mueller noted that using vitamins and minerals is not enough and that it takes ingredients based on numerous clinical studies demonstrating the direct correlation between a specific ingredient strain and the immune health benefit. The story also included mention of Praeventia Cookies with Wellmune WGP from Biothera now available at 500 Walmart stores.  Biothera” ‘Using vitamins and minerals alone to support immune claims is not enough’

Nutrition Industry Executive, March 2009

For marketers seeking to generate year-round sales, the challenge is to create product claims that resonate with consumers beyond cold and flu season.  One marketing strategy that is rich with opportunities is stress. It is widely known that stress weakens the immune system, rendering individuals more susceptible to health challenges.  And virtually every consumer can relate to stress and its impact on their lives.

New Products, January 2008

The conventional wisdom used to be that immune health products were about as sexy as insurance – maybe even a notch or two below.  But growing consumer recognition of the importance of a healthy immune system to maintaining overall health has made immunity a leading driver in worldwide food and beverage innovation.