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Biothera perspective on how manufacturers are approaching the immune health category

Elaine Watson of Nutraingredients-USA.com caught up with Rich Mueller, Biothera healthcare group president, to discuss the challenges manufacturers face to support immune health claims. Mueller noted that using vitamins and minerals is not enough and that it takes ingredients based on numerous clinical studies demonstrating the direct correlation between a specific ingredient strain and the immune health benefit. The story also included mention of Praeventia Cookies with Wellmune WGP from Biothera now available at 500 Walmart stores.  Biothera” ‘Using vitamins and minerals alone to support immune claims is not enough’

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HealthyshotEAGAN, MN — April 20, 2011 — Hormel Health Labs, a division of Diamond Crystal Brandshas expanded its line of HealthyShot® Wellness Products to include several powdered beverages containing Wellmune WGP®, the natural immune health ingredient from Biothera.

The products combine the convenience of powdered beverages and the clinically proven immune support of Wellmune WGP.  Available in three flavors: Lemonade, Pomegranate-Cherry and Raspberry- Green Tea, they are convenient, great tasting and provide a strong immune system message. [...]