An Ounce of Prevention

Published on 25 May 2010 by in Media Highlights, Print

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Food Business News, May 2010

Products promoting immune system support are gaining traction. Consumers are becoming more sophisticated in their understanding of the relationship between diet and health.

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Nutrition Industry Executive, May 2010

New research from Biothera debunks the myth that all beta glucans are created equal.  At the National Cancer Institute’s Frontiers in Basic Immunology meeting last year, Biothera presented data demonstrating that subtle differences in the molecular structure of various beta 1,3/1,6 glucans can significantly affect their ability to enhance innate immune system responses.  In other words, structure matters.

What is Wellmune WGP®?

Published on 28 April 2010 by in Media Highlights

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Here is a video about Wellmune WPG®

Wellmune WGP® is a natural ingredient that is clinically proven to enhance key immune responses and promote health, wellness and vitality. Available in functional foods, beverages and supplements worldwide, Wellmune WGP activates innate immune cells, which are the body’s first line of defense, to more quickly find and kill foreign intruders.

This patented technology delivers broad protection without over-stimulation of the immune system. Wellmune WGP has broad regulatory approval, including GRAS (Generally Regarded As Safe) status under regulations of the U.S. Food and Drug Administration. Wellmune WGP is also Kosher, Halal, non-allergenic and GMO-free.

Wellmune WGP is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.

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Sherry Torkos on Good Morning Arizona – KNXZ Phoenix, Arizona

Sherry highlights products containing Wellmune WGP® that can help bolster the immune system and manage stress.

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Nutraceutical Business & Technology, September 2009

Immunity has emerged as a worldwide health concern, prompting food,

beverage and supplement manufacturers to seek new ingredients

that deliver real immune benefits to consumers. The challenge for

manufacturers is evaluating the research behind the increasing number

of ingredients that claim to enhance immune system function.  To separate the good science from the bad, the credible claims from the bogus, manufacturers would serve themselves well be asking 10 key questions.

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Nutrition Industry Executive, March 2009

For marketers seeking to generate year-round sales, the challenge is to create product claims that resonate with consumers beyond cold and flu season.  One marketing strategy that is rich with opportunities is stress. It is widely known that stress weakens the immune system, rendering individuals more susceptible to health challenges.  And virtually every consumer can relate to stress and its impact on their lives.