EAGAN, MN – June 6, 2013 – Wellmune WGP®, the natural immune boosting ingredient for foods, beverages and supplements, is now available along with a prebiotic in a functional freezer pop. The fruit-flavored Prebiotic Freeze Pops with Immune Support combine the systemic immune health benefits of Wellmune with the digestive health benefits of prebiotic dietary fiber.
The shelf-stable pops, which are launching at the Healthy Beverage Expo in Las Vegas June 7-9, booth #937, will also be available for sampling at the Biothera booth #1333 at the IFT Annual Meeting and Food Expo in Chicago. They are made by Fun Treats, Inc. of Cleveland, Tenn.
Immune support already ranks among consumers as the third most sought after functional benefit, according to a survey published last year in the Archives of Internal Medicine. Interest in prebiotics is rapidly going mainstream as awareness grows for their vital role in nourishing probiotic activity in the gut.
“Prebiotic Freeze Pops with Immune Support are a functional treat that everyone in the family can enjoy right out of the freezer,” said John Allman, General Manager, Fun Treats, Inc. “Consumers will now have the option to choose a freezer pop that is not only refreshing but has the added benefit of helping to maintain their health.” Allman added that there are plans to expand and include a beverage with Wellmune as well.
“These Freeze Pops add some ‘fun’ to the functional benefits of Wellmune,” said Richard G. Mueller, CEO, Biothera. “They’re an innovative application for delivering Wellmune’s everyday immune support. They also align with the trend to bundle functional ingredients, making it easier than ever and convenient for people to maintain their health.”
Suggested serving size is 1 ice pop daily for small children, 2 daily for older children and 3 per day for adults. The pops are available in packages of eight 3-oz. pops in assorted flavors. They are expected to have a suggested retail price in the range of $2.00-$2.50. Prebiotic Freeze Pops with Immune Support are available for distribution throughout the United States, Canada and Mexico.
About Fun Treats
Cleveland, Tenn.-based Fun Pops, Inc., established in 1989, manufactures fruit-flavored freezer pops and novelty beverages. Its markets are the United States east of the Mississippi, Canada and the Caribbean.
About Wellmune WGP®
Wellmune WGP is a proprietary baker’s yeast beta 1,3/1,6 glucan that is clinically proven to boost key immune cells that keep the body healthy. This natural food, beverage and supplement ingredient has regulatory approval around the world, including GRAS status in the U.S. and novel foods approval in Europe and China. Wellmune is available in more than 100 products in more than 50 countries around the world. It is also patented, Kosher, Halal, non-allergenic and GMO-free. Wellmune is a recent winner of an NBT Award for its research program and has won a number of other industry awards. Wellmune WGP is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.
Biothera, the Immune Health Company