EAGAN, MN – April 11, 2012 – Shoppers at 500 Walmart stores in 43 states nationwide can now take a bite-size approach to healthier snacking with the introduction of nutritious Praeventia cookies, made with Wellmune WGP® and other specially selected ingredients.
Wellmune WGP is clinically proven to safely prime the immune system to keep the body healthy. Numerous peer-reviewed studies demonstrate that Wellmune WGP mobilizes billions of innate immune cells that are part of the body’s natural defenses without over stimulating the immune system.
Praeventia cookies are also loaded with polyphenols (antioxidants), 16 percent of recommended daily dietary fiber and whole grain. Along with Wellmune WGP to support immune health, the cookies also contain prebiotic inulin fiber to support digestive health. A product of Groupe Biscuits Leclerc Ltd., Praeventia cookies contain no trans fats and are low in saturated fats and sugar.
“We believe the addition of Praeventia cookies aligns with Walmart’s overall commitment to offering nutritious food choices to consumers,” said Frédéric Langlois, vice president of R&D at Groupe Biscuits Leclerc. “The carefully chosen ingredients make Praeventia cookies a great option for customers who want their food dollar to support an overall healthier lifestyle.”
“We are thrilled that the world’s largest retailer will now carry Praeventia cookies with Wellmune WGP,” said Rich Mueller, president and chief executive officer, Biothera. “Praeventia cookies are a great example of innovations in functional foods that offer consumers foods that are healthier yet don’t compromise convenience or taste.”
There are two varieties: Ginger and Chocolate Chip with 70% cocoa and cranberry. They are conveniently packaged in seven single-serve pouches per box. Each serving has about 150 calories.
The Praeventia ginger cookies contain: Wellmune WGP, a natural ingredient derived from a yeast β-glucan for a healthier immune system; ginger, also known for its polyphenol (antioxidant) content and the whole oat, a whole grain, contributes daily dietary fiber. The Chocolate Chip with 70% cocoa and cranberry also includes polyphenols.
About Groupe Biscuits Leclerc
Founded in 1905 by François Leclerc, Groupe Biscuits Leclerc has grown tremendously in the last 15 years and boasts five ultramodern plants and more than 570 employees. The family-run company is headquartered in François Leclerc Industrial Park in the Quebec City suburb of Saint-Augustin-de-Desmaures.
Leclerc specializes in manufacturing cookies, snack bars, crackers, and breakfast cereals, and exports to more than 20 countries. With its product lines of healthy, nutritious foods, it is known as an innovative company attuned to the tastes and needs of informed customers who care about the food they eat and like to treat themselves to life’s pleasures. For more information about Praeventia, visit http://www.praeventia.ca/en/index.php.
About Wellmune WGP
Wellmune WGP is a natural carbohydrate that is clinically proven to prime key immune cells that keep the body healthy. This unique food, beverage and supplement ingredient is Generally Recognized as Safe (GRAS) under U.S. FDA regulations. It is also patented, Kosher, Halal, non-allergenic and GMO-free. The ingredient is a recipient of an IFT Innovation Award and a Frost & Sullivan Excellence in Research Award. Wellmune WGP is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.
Biothera, the Immune Health Company
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